Corporate social responsibility
Main article: Corporate Social Responsibility
Corporate social responsibility or CSR, defined by Lord Holme and Richard Watts. Written in the World Business Council for Sustainable Development’s publication. With the name “Making Good Business Sense”. It is defined as:
“…the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as the local community and society at large.”
CSR is one of the newest management strategies where companies try to create a positive impact on society while doing business. The evidence suggests that CSR taken on voluntarily by companies will thus be much more effective than CSR mandated by governments. There is no clear-cut definition of what CSR comprises. Every company has different CSR objectives. However the main motive remains the same.
All companies have a two-point agenda—to improve qualitatively (the management of people and processes) and quantitatively (the impact on society).
The second is as important as the first and stake holders of every company are increasingly taking an interest in “the outer circle”-the activities of the company and how these are impacting the environment and society. The other motive behind this is that the companies must not only focus only on maximization of profits.
Being thankful for what we have is a very important part of who Linksfontein Safari Lodge is. Being able to help, assist and uplift our community is an important part of our business.
en.wikipedia.org/wiki/Social_responsibility#Corporate_social_responsibility